Amazon EFN vs Pan-EU Program
The Amazon European Fulfillment Network (EFN) and the Pan-European FBA (Pan-EU FBA) programs are both designed to help Amazon sellers reach customers in Europe by storing and shipping their products locally. However, there are some critical differences between the two programs.
EFN
The EFN empowers sellers already registered for FBA to store their inventory in one of Amazon's local fulfillment centers in Europe. That allows sellers to efficiently fulfill orders from all of Amazon's EU marketplaces using a single inventory pool. FBA inventory can be listed across all EU Amazon stores with just one account, and orders can be fulfilled using the European Fulfilment Network.
Pan-EU
Using Amazon Pan-EU, you can store and distribute your products across Europe by leveraging Amazon's fulfillment centers in the countries you have chosen for storage. By availing of Pan-EU, sellers can easily send their inventory to a nearby fulfillment center and sell their products directly from there. Amazon handles the logistics and dispatches orders to customers from the closest fulfillment center where the product is stored. Typically, the order arrives at the customer's doorstep the next day. This arrangement ensures that customers receive their products faster while also reducing fulfillment costs for sellers due to proximity to customers.
Key difference
Amazon's EFN and Pan-EU differ in their approach. EFN involves holding all your goods in one country, from where they are picked, packed, and shipped to the destination once an order is placed. In contrast, Pan-European FBA requires you to send your goods to your home marketplace, following which Amazon uses its intelligent distribution system to store your inventory in various fulfillment centers across Europe. Utilizing this service automatically stores your goods in different European fulfillment centers under Amazon's management.
Summary