Buy Box, Charts and Offers: Interpreting average and real-time data for a product
There are a few essential panels you can use to analyse real-time data for a product- in particular, Buy Box Analysis, Offers Panel and Charts.
Buy Box Analysis
Charts
Offers
Buy Box Analysis
This panel displays the average price of the product for the Buy Box holder over the past 30, 90, or 180 days, or across all timeframes (further details on this are available in the Charts section below). In this example, the Buy Box holder had an initial stock level of 2 units when listed three months ago, which remains unchanged; so even though no units were sold, the seller continues to hold the Buy Box.
It's worth noting that owning the Buy Box doesn't guarantee sales; sales depend on the actual rate of transactions, which SAS cannot predict in advance. For instance, if the Buy Box analysis reports a seller's win-rate as 47% over a 30-day period, it means the seller held the Buy Box 47% of the time within that window, regardless of whether any sales occurred.
Charts
This panel gives real-time information on price, fulfilment and Buy Box changes. In this example, you can see the price in Charts for the FBA seller in the Offers tab is currently showing as $9.98, as well as the offer count and rating of the product. The Charts is a great tool to give you play-by-play events on a specific day and time.
To learn how the Charts panels displays price changes for fulfilment types, New stock and the Buy Box, click here.
Offers
You can toggle Live and Recent offers here Live shows offers from Amazon’s website, and Recent shows offers updated within the last hour and most recent stock levels.