Why am I seeing 'Suppressed' in SellerAmp's Buy Box Panel?

'SUPPRESSED' in the Buy Box Analysis Panel

'SUPPRESSED' indicates that Amazon sees the Buy Box price as unusually high or low, meaning no one gets the Buy Box and it is therefore not visible in the listing; the product listing is still available for customers to see and order from, at the cost of reduced visibility and potential sales.
SellerAmp Buy Box Analysis panel showing a suppressed Buy Box within a 90-day timeframe Amazon interface showing a 'See All Buying Options' button in the instance of a suppressed Buy Box.

For a tutorial on how to analyse Suppressed Amazon listings, please click here.

    • Related Articles

    • What is the Buy Box Analysis panel?

      The Buy Box Analysis panel helps you see a history of who has owned the Buy Box for the time frame you choose (last 30 days, 90 days, 180 days or all time), and provides insight in your analysis to get a clearer image of whether to sell the product. ...

    • Does owning the Buy Box guarantee sales?

      Owning the buy box does not guarantee sales, and depends on the rate of sales (SAS does not know this before it happens - the figures shown are just estimates). For example, if the buy box analysis were to say a seller won 47% in a 30-day period, ...

    • Understanding the Charts price markers

      The Charts panel provides helpful markers to indicate exact times for a product 's price changes, based on fulfilment, New listings, Sales Rank and Amazon's listing. The different markers for each data source are: FBA - transparent red triangle FBM - ...

    • Understanding the Offers panel

      The Offers panel shows each seller on a listing, the type of fulfilment plus their estimated stock level and price; it also shows your Profit and ROI if you were to sell at their price. Clicking on any sale price will automatically change your sale ...

    • What does the eBay panel do?

      The eBay panel uses the EAN/UPC of the product to search for either active listings or already sold products in the equivalent eBay marketplace - so if a product in SAS is on amazon.com, the eBay panel will search ebay.com. Currently, there is no way ...