How to Calculate VAT on Sale and Cost Prices

How VAT on Sale and VAT on Cost are calculated

The VAT rate in UK is 20% but applies to net prices, (the total gross price is calculated by adding 20% to the VAT-exclusive price).
So you pay VAT on the sale price and can reclaim the VAT paid on the cost; excluding the Amazon's VAT on Fees SAS calculates the VAT due as: VAT on Sale - VAT on Cost

For example:
The sale price is £20.00 so the VAT to be paid from the sale price is £3.33
The pre-VAT/net price is calculated by dividing the sale price by 1.2 (20.00 / 1.2 = 16.66)
The pre-VAT price is then multiplied by 20%/0.2 to find the VAT on sale which can be reclaimed (16.66 * 0.2 = £3.33)

If we then apply the same logic to the Cost Price (£6.00), the VAT which you can reclaim is £1.00. The net cost would be £5.00 (6.00 / 1.2) + £1.00 (VAT at 20% of £5), so a VAT inclusive cost of £6.00

Therefore the VAT due is £3.33 - £1.00 which is £2.33
SellerAmp SAS Profit Calculator panel showing VAT on Sale and VAT on Cost concept

Warning
This is not tax advice. We recommend consulting with your tax professional to understand how VAT works
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