What does the red colour in Profit and Max Cost mean?

Within your Settings you can set the high and low parameters for Minimum and Maximum BSR (Best Sellers Rank) percentile, the Minimum Profit amount you seek and the Minimum ROI (return on investment) as a percentage versus your cost. SAS will use these to help give quick indications if a profit meets these criteria through green (yes) and red (no) shading. How you set these is up to you though, as each seller has their own objectives!

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