What is Private Label?

Private label refers to a merchant selling their own branded products on Amazon; a PL seller can put brand restrictions in place so that other sellers cannot sell it.

If you attempt to sell a PL product, Amazon may block your listing and suspend your account; to become authorized to sell a product, you should contact the manufacturer/seller that owns the brand.

In SAS you'll be alerted to this in the Quick Info and Alerts panel:

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