What is BSR?
What is Amazon BSR (Best Sellers Rank)?
Amazon Best Sellers Rank (BSR) is a numerical score that measures how well a product is selling compared to other items within the same category. A product with a BSR of 1,000 is the 1,000th best selling product in that category at that moment. BSRs continually fluctuate with better selling products being re-ranked more frequently.
What does a BSR percentile mean?
Since categories are so large, an easier way to reference BSR is the percentile. The lower the percentile, the better the BSR. So a BSR percentile of 2% means that product is in the top 2% of sellers in its category.
In SAS, the BSR percentile is displayed in the Ranks & Prices panel, highlighted alongside the current numerical rank.
In SAS, the BSR percentile is displayed in the Ranks & Prices panel, highlighted alongside the current numerical rank.
Where can I check BSR category benchmarks in SellerAmp?
To give you a good perspective on BSR and the number of products in different categories, SellerAmp has a Sales Rank table available for use. It is free and updated daily! The table displays total product counts across top Amazon categories, allowing you to estimate how many products fall within a given percentile.